Here’s the deal: internet technology evolves in waves. Web1 was the age of computers and browsers, where companies built websites hosted by internet providers, free to design and share them as they pleased, and users could visit anytime. Web2 brought social media platforms, where brands no longer needed to pour money into websites or fight for visibility. But there was a catch—algorithms decided who saw what and when. Over time, everything came with a price, even posting to your own followers. Social platforms became gatekeepers, standing between brands and their audiences.

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Now, we’re entering Web3, where spatial computing—think AR glasses—will take center stage. Apps will fade, and content will simply exist in the physical world. This technology comes in two flavors: one from social media giants looking to tighten their grip as gatekeepers, and another from companies championing the freedom of Web1, envisioning a future where brands connect directly with their audiences.

 

Here’s the kicker: the choice isn’t made when AR glasses go mainstream—it’s happening now, through the way companies approach mobile AR. Mobile AR is the bridge to Web3. Choose the wrong path, and you’ll end up in the wrong place.

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If you’ve made it this far, you’re likely shaping the digital future in some way.

We hope this gives you the clarity to choose the right road.